Behind The Wings

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Table of Contents

Pitch

Behind the Wings is a video series taking you behind the scenes of the Red Bull world.

BTW will showcase the vision of film makers, the creative process and ingenious ressources during the making of Red Bull feature films, Behind the scenes of Red Bull events and finally, profile the creative minds behind the Red Bull world.

This video series can be used as a marketing tool to promote feature films in the making, give extra exposure to Red Bull events, show an inside vision of the world of Red Bull.

The Making Of Feature Films

MAKING OF videos can be shot and presented during the entire film-making process:

Pre-production: follow the premisses of the project, gather the footage and stories that led to the making of this feature film.

Shooting: report on set to follow the film crew while they are producing the movie.

Post-production: build up the excitement around the editing, feature unseen footage while the movie is being edited.

Premiere’s: report on the festivals, first screenings and feedbacks.

Behind The Scenes – Red Bull Events

Behind The Wings will showcase why and how Red Bull events are unique in many ways.

Before the events: from the singular set ups put together to the people involved in the creation of the concepts.

During the event: making of the production crew, behind the scenes footage in collaboration with the crews on site.

After the event: timelapse specials, short clips recaps, spectators perspective and user generated content.

Profiles – Behind The Wings

There are many creative minds behind the scenes of the World of Red Bull that deserves to be profiled:

Producers & Directors finding new ideas, new ways to showcase their sport, their music, their culture.

Cameraman / DOP pushing the limits of film-making, finding new angles, sometimes in extreme conditions to bring us the most beautiful footage.

Coaches & Friends helping their athletes, their heroes, their artists, reach their goals.

Technicians building events with a unique knowledge.

Many more working for their passion.

Red Bull supporting all of them.

A Signature Series

As sports producers, we witness many untold stories outside of the frame: from the crew and personalities behind the lens on a shoot, to ingenuities in equipment and the creative process during big events. These are faces that deserve to be seen and would catch the attention of a wide audience.

This video series will focus on the people behind the action, the creative minds at the heart of the projects, the soul of the sport, and the technicians driven by passion to deliver the greatest images, for your viewing pleasure.

We want to make a series about the people behind the lens, behind the events, behind Red Bull, behind the wings.

We want to tell their story.

The series is called BTW in reference to the common expression “by the way” and of course to the brand slogan: “Red Bull gives you wings.”

Behind the scenes videos are often treated as camera b-roll put together. Why not give the making of a film the treatment it really deserves: bring back the essence of documentary filming into a making of.

A dedicated animated graphic design will stylize some of the important momentums and structure the stories.

Ultimately, the series can be made in co-production with the teams, to share outtakes, best shots, and decide together whether the episode will reveal their secrets or keep them. As they say, “what happens on set, remains on set.”

Multi-Format Possibilities

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A CHANNEL

There is already a wide choice of “making of” and “behind the scenes” on redbull.tv, we’re hoping that this could add a channel to the diversity of Red Bull TV.

A WEB VIDEO SERIES

  • Cover a selection of feature documentaries around the globe.
  • A selection of the biggest Red Bull events and productions.
  • Profiles of film makers, photographers and the crews that make the events and films possible at Red Bull.
  • Expandable into longer length TV SHOWS
  • SHORT VIDEOS

  • 360º videos section
  • one topic, one shot, one person
  • trailers of the series
  • updates of the events or the shoot for social medias
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    RED BULLETIN

  • Having a Behind the scenes team on your productions can bring news articles, photos, and of course videos to your interactive platform of the Red Bulletin.
  • Creation of a BTW section.
  • It is also the opportunity to present another view of the project and get more advertising and communications tools focusing on the Red Bull brand during these shoots.
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    GOPRO CHANNEL ON RED BULL

    GoPro is on every shoot, a perfect partner for a Behind the Scenes video series and with the recent launch of the GoPro channel on Red Bull TV this could be a great added value for both channels.

    Seventh Frame

    Seventh Frame is a production company specialized in multimedia marketing solutions for the sports industry (International Federations, Event Organizers, World Tours, Sponsors, Athletes) and in sports events video coverage.

    Proven expertise in a wide range of sports disciplines played on every terrain and field of play in both outdoor and indoor venues.

    We present a modern vision of your sport, delivering the most exciting action and behind-the-scenes coverage.

    We work for all medias, adapting to the latest formats targeted to new and wider audiences.

    We give added value marketing solutions for sports federations, event organizers, host cities sponsors and sports fans on a global scale.

    Benefit from our experience

  • Seventh Frame has been working closely with International Federations, event organizers, World Tours, Sponsors, Teams, Brands and Athletes, to explain, promote, grow their sport and spirit.
  • Knowledge of the Red Bull world: we’ve worked on Red Bull events, a web series, profiles and various projects over the years.
  • Our modern way of story telling, bringing new angles, innovative content with a positive and fresh energy has led us to bring millions of viewers over Television and Internet programing.
  • We create modern graphic design for each of our clients, select the best music in accordance with the project and always challenge ourselves to find the latest style à la mode.
  • Our vision is to keep the youngest audience and new generations in focus with beauty shots, good music, short action segments… and in the meantime showcase the spirit of the sport, the personalities that live for their passion and share it to the world.
  • As long as every sport evolves we will keep explaining all the details of each and every disciplines. We have produced hundreds of videos and will keep looking into new ways to make people understand the specifics of each sport.
  • We’ve profiled dozens of athletes across the globe and every time, it was a new experience, a challenge and an exquisite meeting.
  • We’re always adapting to new filming and editing techniques, the evolution of programing format and the new way to promote your content.
  • We keep our crew small but versatile. Our film-makers can film, edit and deliver in order to stay highly cost efficient.
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    Contact Us

    If you have any questions regarding our proposal, please don’t hesitate to contact us for further information.

    Seventh Frame would like to thank the Red Bull Media House for their consideration and we look forward to contributing our skills and creativity to future collaborations.

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