OLYMPIC CHANNEL – CONTENT PROPOSAL

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Seventh Frame – Presentation

Seventh Frame is a production company specialized in multimedia marketing solutions for the sports industry (International Federations, Event Organizers, World Tours, Sponsors, Athletes) and in sports events video coverage.

Proven expertise in a wide range of sports disciplines played on every terrain and field of play in both outdoor and indoor venues.

We present a modern vision of your sport, delivering the most exciting action and behind-the-scenes coverage.

We work for all medias, adapting to the latest formats targeted to new and wider audiences.

We give added value marketing solutions for sports federations, event organizers, host cities sponsors and sports fans on a global scale.

Strategy & Concepts

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Workflow

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Web Video Series

Together with the Olympic Channel, we will decide on an editorial line for the week to come. A presenter picks different topics depending on the sport and happenings: latest news, wrap up of the competitions, technique, venues, side events, fun facts, statistics, crashes, history, behind the scenes, profiles… and anything that is happening in the world of sports.

During the Games, the web video series can be converted into a highlight program to showcase the latest news and results of the competition, it can also be divided per sport or per category (biggest achievements, records, etc.)

Use the web video series to guide your audience: what is the biggest news, where can they find the related content to the current competitions in each sport.

  • Produce an Olympic web video magazine
  • One episode, weekly, per sport
  • Giving the latest news, results, achievements…
  • Interacting with the viewer
  • Guiding the audience to the latest videos
  • Produce Profiles, Behind the scenes and explain Olympic Sports
  • Use archives from the Olympics
  • USER GENERATED CONTENT to feed your channel
  • Browse and retrieve content from the athletes, teams & federations
  • Explain Olympic Sports

    The Olympics feature many sports with many disciplines. Short videos can sometimes explain a lot more than a long detailed explanation during the games.

    This program can also be developed to showcase the history of each Olympic sport, whether it is a discipline or an athlete, give the latest news on the standards, animated videos for younger audiences to explain specific topics.

  • Produce short videos for each sport to explain what is the sport about: how it works, what are the goals, the different techniques, the spirit and a short history.
  • Create Animated Videos for younger audiences: explain in a fun and easy way how the sport is done.
  • Interact with TV programs by using these videos.
  • Break down the disciplines and technical aspects of the sports into short segments.
  • Use legends of the sports as well as new-comers to showcase their sports.
  • Present all the forgotten disciplines and unseen sports to your audience.
  • Profiles

    A mix of archive shots and behind-the-scenes footage, featuring a special interview with an athlete or a team, legendary or up and coming, with beauty shots, lifestyle and archive footage.

  • Nation profiles: Present a team, a nation, after or during the games to show their passion for the sport.
  • New Generation: Showcase the up and coming generation, the rising stars of the Olympics.
  • Legends: Profile the most renown athletes with archive footage of their Olympic careers.
  • Specials: Depending on the news: trainings, happenings, exemplary athletes.
  • Behind The Scenes

  • Show what is happening outside of the competition, what an athlete’s life looks like out of the Games.
  • Explain the sport and the technical specifics of each discipline.
  • Concentrate on the things TV never shows, in new ways to tell a story.
  • Propose a clear choice of video content with a wide variety of themes for all of your audiences whether they are young or old, male or female, English or anywhere on the planet.
  • Television Programs

    • Produce a variety of television programs: short 13 min, medium 26 min and long features 52 min
    • Focus on behind the scenes content
    • Concentrate on the athletes and the people that live through the sports
    • Develop entertaining stories with the local communities to capture new audiences
    • Creation of dedicated graphics for each TV series
    • Fast turn over for better world-wide distribution

    Highlights

  • Daily highlights to wrap up the best of the action on your biggest events
  • Bring your audience to see all of your content with the highlights
  • Manage YouTube channels and social media platforms to enhance your presence on the internet
  • Promotion

  • Trailers are an exceptional way to build crowds and excitement for your sport’s upcoming events around the world.
  • Wrap up the previous events for a better overview of the ongoing season: give the latest standings, highlight the best moments.
  • Use short videos to promote all of your content on the various social media platforms: Instagram, Twitter, Facebook, YouTube, SnapChat, and more.
  • Ask your fan base, your viewers to create content that will be used and distributed on your channel.
  • Benefit from our experience

  • Seventh Frame has been working closely with International Federations, event organizers, World Tours, Sponsors, Teams, Brands and Athletes, to explain, promote, grow their sport and spirit.
  • Our modern way of story telling, bringing new angles, innovative content with a positive and fresh energy has led us to bring millions of viewers over Television and Internet programing.
  • We create modern graphic design for each of our clients, select the best music in accordance with the project and always challenge ourselves to find the latest style à la mode.
  • Our vision is to keep the youngest audience and new generations in focus with beauty shots, good music, short action segments… and in the meantime showcase the spirit of the sport, the personalities that live for their passion and share it to the world.
  • As long as every sport evolves we will keep explaining all the details of each and every disciplines. We have produced hundreds of videos and will keep looking into new ways to make people understand the specifics of each sport.
  • We’ve profiled dozens of athletes across the globe and every time, it was a new experience, a challenge and an exquisite meeting.
  • We’re always adapting to new filming and editing techniques, the evolution of programing format and the new way to promote your content.
  • We keep our crew small but versatile. Our film-makers can film, edit and deliver in order to stay highly cost efficient.
  • With the latest introduction of Skateboarding, Surfing and Climbing in next Olympic Games, Seventh Frame can induce its experience in extreme sports to help reach younger audiences.
  • Finally, we are currently working in expanding our shows to Art, Music, Culture, Documentary and Fictions, which could be a great added value to the Olympic Channel.
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    Contact Us

    If you have any questions regarding our proposal, please don’t hesitate to contact us for further information.

    Seventh Frame would like to thank The Olympic Channel for their consideration and we look forward to contributing our skills and creativity to future collaborations.

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